22 years of in-depth digital marketing execution and technology management.

Vision Logic Studios is one part product shop, one part automation agency — built by a single marketer who's spent two decades wiring up pipelines, platforms, and the occasional payroll-saving miracle at more startups than fit neatly on a résumé.

Taking on a very small number of early partners. No sales team — just me, reading every message.

Vision Logic Studios owl-and-gears mark

"The owl sees the pattern. The gears do the work."

What we do

Two eyes, one owl. Two businesses, one operator.

The logo isn't subtle about it — one gear eye is red, one is black. That's the whole model: a product side that builds, and an agency side that executes. Both run on the same twenty-two years of scar tissue.

The Product Shop

Every consulting engagement leaves behind a pile of internal tools, spreadsheets-turned-systems, and "I wish this software existed" moments. The product shop is where those get built properly — tested on real marketing operations first, packaged for other teams second.

  • Built from real operational pain, not a whiteboard
  • Small, focused tools — not another bloated platform
  • Shaped by 20+ years of actually using this stuff

The Automation Agency

Hands-on marketing operations and automation for B2B teams who need someone who's built the lead-gen engine before — from zero, more than once. Strategy included, but I still enjoy being in the weeds of the actual system.

  • Marketing ops & CRM automation (Pardot, HubSpot, and friends)
  • Demand gen, SEO & content systems that compound
  • Reporting, attribution & martech stack audits

The long version

A career told in lessons, not just job titles

Twenty-two years, more small companies and startups than I can list with a straight face, and a "learning experience" called out from every single one. Here's the abbreviated cut.

2008 – 2009
Digital Marketing Director
Aromi D'Italia
The lesson: Know where your line is, and be willing to lose the job over it. Standing firm on a commute I wouldn't make led straight to what came next.
2009 – 2018
Owner & Digital Strategist
NetExperienced (self-founded)
The lesson: You're always selling yourself, whether you admit it or not. Do the work to make that an easy sell.
2012 – 2014
Marketing Operations
Gabriel Sales
The lesson: Organization isn't just personal productivity — it's what you leave behind for the next person. Write the manual before you go.
2014
Director of Marketing
mShopper
The lesson: Sometimes the whole company fails around you. Expect it, take the lesson, and don't confuse the failure for your own.
2014 – 2015
Director of Marketing
Net-Results
The lesson: When you're bootstrapped and outgunned by billion-dollar competitors, experimentation isn't optional — it's oxygen.
2015 – 2018
VP of Marketing
SelectHub
The lesson: Pressure to grow reveals exactly what your systems and your emotional discipline are actually made of.
2018 – 2019
VP, Marketing Operations
Amazing Corps
The lesson: Discipline — to show up, stay collaborative, and put the work first — is the whole game when a workplace gets hard.
2019 – 2023
Sr. Director, Digital Innovation & Strategy
Claravine
The lesson: Perseverance compounds — $2M to $8M+ ARR compounds too, especially with the right people alongside you.
2023 – Now
Founder
Vision Logic Studios
The lesson: Twenty-two years of lessons, finally built into one shop instead of scattered across someone else's org chart.

Who's actually doing the work

About the founder

Michael Shearer, founder of Vision Logic Studios

Michael Shearer

Founder, Vision Logic Studios

Twelve-plus years in B2B marketing leadership, and ten more before that in general marketing and analytics — which either makes me an expert or just someone who's been doing this a very long time. Probably both.

I've built lead-gen programs from zero, scaled pipeline past $7M, helped take a company from $2M to $8M+ in ARR, and been laid off, pay-cut, and sworn at along the way. I even wrote a small, honest book about it, which you're welcome to ask me about — I'll spare you the sales pitch and just send it over.

Early access

Get on the list

I'm taking on a small number of early partners while I build this out properly. Tell me what you're working on — I read every submission myself, because there's no one else here yet.