Selected work
A few things I’ve built while running the shop.
Marketing operations, automation, and the odd data-visualization tool — built for my clients, not portfolio filler. More gets added here as it ships.
Account-Based Marketing
ABM Activation Engine
Three disconnected data sources joined into one account view, then layered into outbound and paid activation by cohort movement — not static status.
Paid Media · Geo Performance
Layered Reach Map
YTD Google Ads and GA4 reach geocoded onto a single radius map — bubble size for volume, shade for conversions, banded by distance from each office.
Local SEO · Service Area Mapping
Service Area Intelligence
Every city pinned to its service page and distance-banded around HQ, fed live from a database so map-pack rank data drops straight onto the map.
Paid Media · Month-End Pacing
Pacing Projector
A Chrome extension that reads any figure on the page, divides it by days elapsed, and multiplies out to month-end — showing its arithmetic inline, so the projection stays auditable in the same glance that surfaces it.
More case studies landing soon — this grid grows as the shop does.