Selected work

A few things I’ve built while running the shop.

Marketing operations, automation, and the odd data-visualization tool — built for my clients, not portfolio filler. More gets added here as it ships.

ABM Activation Engine diagram

Account-Based Marketing

ABM Activation Engine

Three disconnected data sources joined into one account view, then layered into outbound and paid activation by cohort movement — not static status.

Layered Reach Map diagram

Paid Media · Geo Performance

Layered Reach Map

YTD Google Ads and GA4 reach geocoded onto a single radius map — bubble size for volume, shade for conversions, banded by distance from each office.

Service Area Intelligence Map diagram

Local SEO · Service Area Mapping

Service Area Intelligence

Every city pinned to its service page and distance-banded around HQ, fed live from a database so map-pack rank data drops straight onto the map.

Month-end pacing projection tool

Paid Media · Month-End Pacing

Pacing Projector

A Chrome extension that reads any figure on the page, divides it by days elapsed, and multiplies out to month-end — showing its arithmetic inline, so the projection stays auditable in the same glance that surfaces it.

More case studies landing soon — this grid grows as the shop does.